Strategic plans often suffer from a fatal flaw: they exist in a vacuum. A beautifully crafted deck or a detailed document is created at the start of a quarter, only to gather digital dust as teams dive into the daily grind of tasks, tickets, and messages. The plan says what to do, but the work happens in Jira, and the conversation happens in Slack. The result? A growing disconnect between strategy and execution.
What if your strategic plan wasn't a static document but a living, breathing part of your daily workflow? What if every closed ticket in Jira automatically updated your company's key results? What if every major milestone was a cause for celebration in Slack, in real-time?
This is the power of "Business Planning as Code." By using the Plans.do API, you can bridge the gap between your high-level objectives and your team's day-to-day work, creating a powerful, automated feedback loop that ensures everyone is pulling in the same direction.
The core challenge is a mismatch in cadence and context.
Without a bridge between these layers, alignment becomes a manual, time-consuming effort. Leaders spend hours preparing status reports, and teams lose sight of how their individual tasks contribute to the bigger picture.
Plans.do transforms your strategy from a document into a programmable, API-first entity. By defining your Objectives and Key Results (OKRs) as code, you create a central, verifiable source of truth for your company's goals.
Consider this simple plan to expand into Europe, defined using the Plans.do SDK:
import { plans } from '@do/sdk';
const expansionPlan = await plans.create({
name: "Q4 2025 Expansion Plan",
description: "Expand into the European market and increase user base by 20%.",
type: "OKR",
goals: [
{
objective: "Achieve 50,000 new users in EU",
keyResults: [
{
id: "kr_eu_signups",
metric: "New User Signups",
startValue: 0,
targetValue: 50000
},
]
},
{
objective: "Launch localized marketing campaigns",
keyResults: [
{
id: "kr_marketing_campaigns",
metric: "Campaigns Launched",
startValue: 0,
targetValue: 3 // DE, FR, ES
}
]
}
]
});
console.log(expansionPlan.id);
// pln_1a2b3c4d5e6f7g8h
This isn't just a text file; pln_1a2b3c4d5e6f7g8h is now a live object that can be updated, tracked, and, most importantly, integrated.
Let's build the bridge. Using webhooks and APIs, we can create a seamless flow of information between your strategy in Plans.do, your work in Jira, and your communication in Slack.
The first step is to link high-level goals to concrete bodies of work. We can automate the creation of Jira epics directly from our Plans.do objectives.
The Workflow:
Now, your strategic objective, "Launch localized marketing campaigns," is directly represented as an Epic in your marketing team's Jira project.
This is where we close the loop. As your team completes work, their progress should automatically reflect on the strategic plan.
The Workflow:
// Example server-side logic to update a Key Result
import { plans } from '@do/sdk';
// Received from a Jira webhook when a campaign task is closed
const keyResultId = "kr_marketing_campaigns";
await plans.keyResults.increment(keyResultId, { by: 1 });
With this in place, your high-level plan is no longer static. It's a real-time dashboard reflecting actual work completed. No more manual status updates required.
Alignment isn't just about data; it's about people. Use Plans.do and Slack to keep the entire company informed and motivated.
The Workflow:
Example Slack Message:
🚀 Strategic Progress!
The German marketing campaign has officially launched! We are now 1/3 of the way to our Q4 goal of launching 3 localized campaigns.Track the full plan: [Link to internal dashboard]
This simple notification reinforces the connection between an individual's work (launching the campaign) and the company's strategic goals, fostering a culture of visibility and shared success.
By connecting Plans.do, Jira, and Slack, you transform a set of siloed tools into a unified engine for strategy and execution.
Stop letting your strategy stagnate in documents. It's time to bring it to life. By treating your business plans as code, you can build a resilient, transparent, and truly aligned organization.
Ready to connect your strategy to your execution? Explore the Plans.do API documentation and sign up for a key to start building today.