In most companies, strategy lives in a PowerPoint deck or a spreadsheet. It’s presented at an all-hands, celebrated for a week, and then slowly drifts into obscurity, disconnected from the daily sprints, tasks, and commits of the teams building the business. This is the strategy-execution gap: the chasm between the ambitious goals we set and the operational reality of our work.
What if we could close this gap? What if we treated our strategic plan not as a static document, but as a living, version-controlled piece of software?
This is the principle behind Execution-as-Code. It’s a new paradigm that transforms strategic planning from an annual ritual into a dynamic, integrated, and automated process. At Plans.do, we believe this is the future, and we’ve built the API to make it happen.
Traditional strategic plans are fundamentally flawed for modern, fast-moving businesses.
The result is a strategy that’s an artifact, not an active participant in your business operations.
The "as-Code" movement has already revolutionized IT with Infrastructure-as-Code (IaC). We define our servers, networks, and databases in declarative files, enabling automation, versioning, and repeatability.
Business-as-Code applies the same powerful concept to your company's strategy. By defining your objectives, key results, and timelines programmatically, you unlock immense benefits:
Plans.do provides a simple, powerful API to define, manage, and execute your strategic plans as code. Instead of creating a document, you create a Plan object.
Here’s what it looks like to define a Q3 marketing plan using our SDK. This isn't just data entry; you're creating a live, queryable strategic asset.
import { plans } from 'do-sdk';
const newPlan = await plans.create({
name: 'Q3 2025: Scale Customer Acquisition',
owner: 'marketing@example.com',
timeframe: {
start: '2025-07-01',
end: '2025-09-30'
},
objectives: [
{
objective: 'Increase qualified leads by 20%',
keyResults: [
{ id: 'kr_1', name: 'Generate 5,000 MQLs', value: 0, target: 5000 },
{ id: 'kr_2', name: 'Achieve 15% MQL to SQL conversion', value: 0, target: 0.15 }
]
},
{
objective: 'Reduce Customer Acquisition Cost (CAC) by 10%',
keyResults: [
{ id: 'kr_3', name: 'Decrease cost-per-click to $2.50', value: 3.10, target: 2.50 },
{ id: 'kr_4', name: 'Improve landing page conversion to 5%', value: 0.03, target: 0.05 }
]
}
]
});
console.log(newPlan.id);
// plan_abc123xyz
With this plan_abc123xyz object, your strategy is now a first-class citizen in your tech stack.
Defining the plan is just the beginning. The real power comes from integrating it into your operational systems.
Automated Progress Tracking: Forget manual updates. You can write a simple script or use a webhook to keep your plan perpetually in sync with reality.
Connecting Strategy to Tactics: Use the Plans.do API to bridge the "why" with the "how." When a new plan is created, you can programmatically generate the corresponding epics and tasks in your project management tool.
// Pseudo-code
const myPlan = await plans.get('plan_abc123xyz');
for (const objective of myPlan.objectives) {
// Create an Epic in Jira for the high-level objective
const newEpic = await jira.createEpic({
name: objective.objective,
linkedPlan: myPlan.id // Link back to the strategy!
});
}
Now, every piece of work in Jira has a clear, traceable line back to the strategic goal it serves. The gap between strategy and execution is closed. Your company's strategy is no longer a document—it's a service.
Ready to stop writing plans and start executing them? Visit Plans.do and turn your business strategy into your most powerful software.
Q: Why use an API for strategic planning?
A: An API-first approach transforms static plans into dynamic, executable programs. It allows you to integrate strategic objectives directly into your business applications, automate progress tracking, and trigger workflows based on milestones, ensuring your strategy is always synchronized with your operations.
Q: How does Plans.do handle progress tracking?
A: Each key result in a Plan object can be updated via the API. You can connect operational systems (like CRMs, analytics platforms) to automatically push updates, providing real-time visibility into performance without manual reporting and bridging the gap between strategy and execution.
Q: Can I integrate Plans.do with tools like Jira or Asana?
A: Yes. Plans.do is designed for composition. Use our API to set the high-level strategic direction (the 'why') and then create corresponding tasks or epics in project management tools (the 'how'), linking tactical execution directly back to strategic goals.
Q: What does 'Business-as-Code' mean for planning?
A: It means treating your strategic plan not as a document, but as a version-controlled, testable, and executable piece of software. Your company's strategy becomes a living service that can be queried, updated, and integrated into your entire tech stack, making it an active participant in your business automation.