Your company's strategy probably lives in a beautifully designed slide deck, a detailed spreadsheet, or a shared document. It was forged in a series of high-stakes Q4 planning meetings and represents your North Star. But let's be honest: how often do you look at it? How connected is it to the day-to-day work your teams are doing?
For most organizations, the strategic plan is a static artifact. It's a snapshot in time that begins to drift from reality the moment it's finalized. It's a document we reference, not a system we execute.
What if we treated our strategy like we treat our most critical software? What if we applied the principles of version control, automation, and integration to our highest-level business objectives? This is the core idea behind Business-as-Code: transforming your plan from a static document into a dynamic, executable program.
The traditional strategic planning process is fundamentally broken in a modern, agile environment. The output—a document—is inherently disconnected from the operational systems where work actually happens.
Software developers solved these problems years ago with tools like Git. Let's see how those same principles can revolutionize strategic planning.
In Git, every change is a "commit" with a clear message explaining the "why." Imagine applying this to your strategy.
Developers use branches to explore new ideas without destabilizing the main codebase. Why not do the same with strategy?
A Pull Request (PR) is a formal proposal to merge changes into the main branch, inviting review and discussion. This is a powerful model for collaborative strategy.
This isn't just theory. The Business-as-Code paradigm requires an engine. That engine is Plans.do. We provide a developer-first platform that turns your strategic objectives into structured, machine-readable code via a simple API.
Instead of writing your plan in a document, you define it programmatically.
Here's how you could codify a quarterly marketing plan using the Plans.do SDK:
import { plans } from 'do-sdk';
const newPlan = await plans.create({
name: 'Q3 2025: Scale Customer Acquisition',
owner: 'marketing@example.com',
timeframe: {
start: '2025-07-01',
end: '2025-09-30'
},
objectives: [
{
objective: 'Increase qualified leads by 20%',
keyResults: [
{ id: 'kr_1', name: 'Generate 5,000 MQLs', value: 0, target: 5000 },
{ id: 'kr_2', name: 'Achieve 15% MQL to SQL conversion', value: 0, target: 0.15 }
]
},
{
objective: 'Reduce Customer Acquisition Cost (CAC) by 10%',
keyResults: [
{ id: 'kr_3', name: 'Decrease cost-per-click to $2.50', value: 3.10, target: 2.50 },
{ id: 'kr_4', name: 'Improve landing page conversion to 5%', value: 0.03, target: 0.05 }
]
}
]
});
console.log(newPlan.id);
// plan_abc123xyz
By defining your plan as code, it instantly becomes:
This is the foundation for genuine Strategy Automation.
When your plan is an API, you bridge the gap between strategy and execution.
Automated Progress Tracking: Connect your CRM to your plan. When a new deal closes, a webhook fires and automatically updates the value of a revenue Key Result. No more manual reporting.
Integrated Workflows: Use the OKR API to link high-level strategy to daily tasks. When you create a new Plan in Plans.do, your integration can automatically generate a corresponding Epic in Jira or project in Asana, linking the tactical "how" directly to the strategic "why."
A Living System: Your strategy is no longer a document you read; it's a service you interact with. Dashboards pull real-time data directly from the Plan API. Alerts are triggered when Key Results fall behind. Your company's strategy becomes an active participant in its own execution.
It's time to stop archiving your strategy. Start executing it.
Ready to turn your business plans into actionable code? Explore Plans.do and start building your first executable strategy today.
Q: Why use an API for strategic planning?
A: An API-first approach transforms static plans into dynamic, executable programs. It allows you to integrate strategic objectives directly into your business applications, automate progress tracking, and trigger workflows based on milestones, ensuring your strategy is always synchronized with your operations.
Q: How does Plans.do handle progress tracking?
A: Each key result in a Plan object can be updated via the API. You can connect operational systems (like CRMs, analytics platforms) to automatically push updates, providing real-time visibility into performance without manual reporting and bridging the gap between strategy and execution.
Q: Can I integrate Plans.do with tools like Jira or Asana?
A: Yes. Plans.do is designed for composition. Use our API to set the high-level strategic direction (the 'why') and then create corresponding tasks or epics in project management tools (the 'how'), linking tactical execution directly back to strategic goals.
Q: What does 'Business-as-Code' mean for planning?
A: It means treating your strategic plan not as a document, but as a version-controlled, testable, and executable piece of software. Your company's strategy becomes a living service that can be queried, updated, and integrated into your entire tech stack, making it an active participant in your business automation.